Insights
No fluff. No generic advice. Just honest thinking from people who run real campaigns.
AEO is the work of getting your business found, understood and cited by AI assistants like ChatGPT, Perplexity, Gemini and Google AI Overviews. Here is what it covers and where to start.
SEO earns a place in a list of links. AEO earns a mention inside an AI-written answer. They share most of their foundations, but they are measured differently.
A practical checklist for getting AI assistants to find your site, understand what you do and name you in their answers.
Paid media stops the moment you stop spending. SEO compounds. Here is how the maths actually works, and why the first six months are the hardest part.
Audience fragmentation, rising CPMs, and creative fatigue have changed the game. We break down the account structures and creative frameworks that still perform.
Every rupee you spend on brand makes your performance campaigns cheaper to run. They are not competing budgets, they are multipliers. Here is the data.
Doubling your conversion rate is worth more than doubling your traffic, and it costs a fraction. Here is the CRO framework we use with every new client.
Follower counts are vanity. Qualified DMs and inbound enquiries are the goal. Here is how we structure LinkedIn programmes to generate real business.
Last-click attribution lies. So does first-click. Here is how to build an attribution model that reflects how your customers actually buy, and what to do with it.
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