Turned a stagnant blog into a top-3 ranking machine
340% increase in organic signups
SaaS
Overview
The client is a B2B project management SaaS competing in a crowded category dominated by well-funded incumbents. Their blog had 40+ posts but was generating almost no organic traffic — a classic case of publishing without a strategy.
Challenge
The content team had been producing articles for 18 months with diminishing returns. Traffic had flatlined at ~1,200 sessions/month despite consistent publishing. The fundamental problems: no topical authority, thin content targeting high-competition keywords, and zero link acquisition. Leadership was questioning whether SEO was worth continuing.
Solution
We started with a full content audit — keeping what had potential, consolidating what was cannibalising itself, and deleting what had none. We rebuilt their keyword strategy around a hub-and-spoke model focused on 4 core topic clusters, each mapped to a stage of the buyer journey. Every piece was built to rank and to convert. We layered in a structured link acquisition programme targeting SaaS-adjacent publications.
Results
The numbers
increase in organic trial signups in 9 months
keywords ranking on page 1 across target clusters
increase in monthly organic sessions
reduction in content production costs via a tighter brief process
Services used
More results
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