12 weeks from launch to market leader in their city
- Client
- Real Estate business
- Challenge
- The real estate market in Pune is saturated with developers running volume-based lead gen — low-quality leads, high broker dependency, and sales teams buried in tyre-kickers.
- Approach
- Paid Media, Web Design & Dev, Analytics & CRO
- Result
- 2.4x more qualified enquiries
- Timeframe
- 12 weeks
2.4x more qualified enquiries
Real Estate
Overview
The client is a mid-size residential developer launching a new premium project in Pune. They had a sales team, a project site, and a deadline — but no established digital presence and 12 weeks to generate enough qualified pipeline for their launch weekend.
Challenge
The real estate market in Pune is saturated with developers running volume-based lead gen — low-quality leads, high broker dependency, and sales teams buried in tyre-kickers. The client wanted qualified buyers, not just lead count. The brief was clear: 2.4× the qualified enquiry rate of their last project, within 12 weeks.
Solution
We built the full funnel from scratch. A campaign-specific landing page designed for qualification, not just capture — with virtual tour integration, floor plan detail, and a multi-step form that filtered out low-intent traffic naturally. Google Search targeted high-intent buyer queries. Meta ran awareness and retargeting with visual creative focused on the project lifestyle. Every lead was scored before it hit the CRM.
Results
The numbers
more qualified enquiries versus their previous project launch
of leads scored as high-intent before reaching the sales team
cost per qualified enquiry (vs ₹3,800 industry average)
from brief to fully active campaign ecosystem
Services used
More results
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