12 weeks from launch to market leader in their city

Overview

Habitat Homes is a mid-size residential developer launching a new premium project in Pune. They had a sales team, a project site, and a deadline — but no established digital presence and 12 weeks to generate enough qualified pipeline for their launch weekend.

Challenge

The real estate market in Pune is saturated with developers running volume-based lead gen — low-quality leads, high broker dependency, and sales teams buried in tyre-kickers. Habitat wanted qualified buyers, not just lead count. The brief was clear: 2.4× the qualified enquiry rate of their last project, within 12 weeks.

Solution

We built the full funnel from scratch. A campaign-specific landing page designed for qualification, not just capture — with virtual tour integration, floor plan detail, and a multi-step form that filtered out low-intent traffic naturally. Google Search targeted high-intent buyer queries. Meta ran awareness and retargeting with visual creative focused on the project lifestyle. Every lead was scored before it hit the CRM.