INTRODUCTION
In the competitive iGaming industry, brand visibility and customer engagement play a crucial role in ensuring long-term success. 22bet, an emerging iGaming platform, sought Adstorm.media’s expertise to establish its presence, boost engagement, and achieve exponential growth. This case study outlines the strategies we implemented and the impressive results we delivered for 22bet.
CHALLENGES FACED BY 22BET
Before partnering with Adstorm.media, 22bet struggled with several key challenges:
- Low Brand Awareness – The platform was relatively new and lacked a strong digital presence.
- Lack of Targeted Traffic – 22bet needed to attract the right audience interested in iGaming, sports betting, and online casinos.
- Poor Conversion Rates – Despite some traffic, user engagement and conversions were suboptimal.
- Limited Social Media Impact – Their social media channels had minimal reach and engagement, limiting their potential growth.
OUR STRATEGIC APPROACH
To tackle these challenges and position 22bet as a major player in the iGaming sector, Adstorm.media designed and executed a multi-faceted marketing strategy:
1. Branding & Positioning
- Developed a strong brand identity with a unique value proposition.
- Created compelling content that positioned 22bet as a premium iGaming brand.
- Implemented a high-quality UI/UX strategy to enhance the website’s appeal and usability.
2. SEO & Organic Growth
- Conducted an in-depth keyword analysis to target high-intent search terms.
- Optimized on-page and off-page SEO to improve search engine rankings.
- Built high-authority backlinks, increasing domain authority and organic traffic.
3. Paid Advertising Campaigns
- Launched strategic PPC and paid social media campaigns targeting sports betting and casino enthusiasts.
- Used data-driven audience segmentation to maximize ad performance.
- Optimized landing pages to enhance ad conversion rates.
4. Social Media Marketing
- Revamped 22bet’s social media presence with high-engagement content.
- Developed influencer collaborations to enhance credibility and reach.
- Implemented viral marketing strategies to grow followers organically.
5. Affiliate Marketing & Partnerships
- Partnered with top affiliates in the iGaming industry to drive qualified leads.
- Established a structured affiliate program with attractive commission models.
- Implemented tracking tools to monitor and optimize affiliate performance.
6. Email & CRM Marketing
- Built targeted email campaigns to engage and retain users.
- Developed loyalty and VIP programs to enhance customer lifetime value.
- Used automation and AI-driven analytics to personalize user experiences.
RESULTS ACHIEVED
After implementing our customized strategy, 22bet experienced remarkable growth within just a few months:
✅ Brand Awareness Boost: 350% increase in brand recognition across key iGaming markets.
✅ SEO Success: Organic traffic grew by 420%, ranking on the first page for multiple high-value keywords.
✅ Higher Engagement: Social media engagement increased by 280%, leading to a strong online community.
✅ Paid Ads Performance: ROI from paid campaigns improved by 5.3x, reducing cost-per-acquisition significantly.
✅ Conversion Growth: User sign-ups increased by 270%, with a 190% rise in deposits and bets placed.
✅ Affiliate Impact: Affiliate-driven traffic contributed to 60% of total conversions.
CONCLUSION
Adstorm.media’s data-driven and performance-focused marketing approach successfully transformed 22bet from an emerging brand into a thriving force in the iGaming industry. By leveraging advanced SEO, paid campaigns, social media, affiliate marketing, and CRM strategies, we delivered outstanding results that positioned 22bet for long-term success.
