Lope.bet, an emerging iGaming platform, sought to establish a dominant presence in the competitive online betting industry. With an emphasis on driving user acquisition and engagement, Lope.bet partnered with Adstorm.media to leverage Meta Ads (Facebook & Instagram Advertising) for targeted brand awareness and conversions.
Challenges Faced by Lope.bet
Before collaborating with Adstorm.media, Lope.bet encountered key challenges:
- Low Brand Awareness – Struggled to stand out in a saturated market.
- High Customer Acquisition Costs – Needed a cost-effective method to onboard new users.
- Limited Social Media Engagement – Required improved interaction and retention strategies.
- Regulatory Compliance – Navigating the advertising policies for iGaming brands on Meta platforms.
Meta Ads Strategy & Execution
To address these challenges, Adstorm.media developed a comprehensive Meta Ads strategy, focusing on precision targeting, creative ad optimization, and high-performing audience segmentation.
1. Audience Targeting & Segmentation
We implemented advanced targeting strategies to reach potential bettors efficiently:
- Lookalike Audiences – Modeled based on high-value players from Lope.bet’s existing database.
- Custom Audiences – Retargeted users who had previously visited the website or engaged with ads.
- Interest-Based Targeting – Focused on users interested in online betting, sports, and casino gaming.
📈 Results from Audience Segmentation:
- 35% Increase in CTR (Click-Through Rate).
- 50% Higher engagement from targeted audiences.
- Lower CPA (Cost Per Acquisition) by 28%.
2. High-Converting Ad Creatives
We designed visually compelling and action-driven ads to maximize engagement and conversions:
- Carousel Ads – Highlighted various betting categories and bonuses.
- Video Ads – Engaging motion graphics to explain betting features.
- Story Ads – Mobile-optimized ads for immersive user experience.
- A/B Testing – Optimized ad creatives for maximum performance.
📈 Results from Ad Creatives:
- 40% Increase in ad engagement rates.
- 30% Higher conversion rate compared to previous campaigns.
- Ad recall improvement by 45%.
3. Retargeting Campaigns for Higher Conversions
To convert potential users who had shown interest but not registered, we ran strategic retargeting campaigns:
- Dynamic Retargeting Ads – Displayed personalized promotions to past visitors.
- Limited-Time Offers & Bonus Ads – Encouraged users to sign up with exclusive promotions.
- Call-to-Action Optimization – A/B tested different CTAs to maximize clicks and sign-ups.
📈 Results from Retargeting:
- 65% Increase in returning website visitors.
- 50% Reduction in cart abandonment rate.
- 4.8x ROI from retargeting campaigns.
Final Results & Business Impact
With a tailored Meta Ads strategy, Lope.bet experienced significant growth:
✅ 400% Increase in new player registrations.
✅ 5.5x ROI on Meta Ads investment.
✅ Lower cost per lead while scaling ad reach.
✅ Stronger brand recognition in the iGaming sector.
Conclusion
Lope.bet’s success story highlights the power of a well-executed Meta Ads strategy. By combining targeted audience segmentation, high-converting creatives, and strategic retargeting, Adstorm.media helped Lope.bet gain a competitive edge in the online betting industry.
💡 Want to scale your iGaming brand with Meta Ads? 📩 Contact Adstorm.media today and let’s build your success story!
